Webgerek vs Wix vs Squarespace: Which Is Best for Turkish Local Businesses? (2026)

You run a barbershop in Istanbul. Your customers search for you on Google but you don't have a website. You start researching — Wix, Squarespace, WordPress — and you see prices like $17/month, $29/month, $39/month. Everything's in English. You want a booking system? That costs extra. Custom domain? Extra. Analytics? Extra.

This article compares three platforms — Webgerek, Wix, and Squarespace — with real pricing, real features, and from the perspective of a Turkish local service business. The goal isn't to say "we're the best" — it's to lay out the strengths and weaknesses of each platform honestly.

Pricing Comparison

All prices are shown as monthly costs on annual billing.

Wix starts at $17/month with the Light plan, but this plan doesn't include ecommerce, booking, or analytics. For those features you need the Core plan at $29/month. That's the real starting price for most businesses.

Squarespace starts slightly lower: the Basic plan is $16/month. However, it charges a 2% transaction fee on sales, and their scheduling tool (Acuity Scheduling) is a completely separate product starting at $16/month. So a hair salon that wants both a website and online booking pays a minimum of $32/month.

Webgerek has a free plan. Not a 14-day trial — a genuinely free plan that includes all features: 15 website templates, a booking system, QR menus, blog, FAQ section, Google Maps integration, and analytics. The only limitation is your domain is yourbusiness.webgerek.com. If you want a custom domain, the Pro plan is $6.99/month — less than half the cheapest Wix plan.

The bottom line: setting up a site with booking for a barbershop or restaurant costs $29/month on Wix, $32-39/month on Squarespace, and $0 on Webgerek.

Hidden Costs

Looking at plan prices alone can be misleading. On Wix, the custom domain that's free for the first year costs around $15/year to renew. Apps from the Wix App Market range from $3-20/month each. A professional email address (yourname@yourdomain.com) via Google Workspace integration costs $6.50/month per mailbox.

Squarespace has similar add-on costs: domain renewal after the first year, email marketing add-ons ($7-68/month), and the previously mentioned Acuity Scheduling subscription.

On Webgerek's Pro plan, the custom domain is included — no extra fee. Hosting is included. SSL is included. CDN is included. Analytics is included. One invoice, one price. No surprise charges beyond the $6.99/month.

Booking System

For local service businesses in Turkey, online booking is a critical feature. Barbers, beauty salons, dental clinics, physiotherapists — they all need it.

Wix includes its booking tool (Wix Bookings) starting from the Core plan at $29/month. It's a powerful system with calendar sync, automated email reminders, and online payments. But for a small business, much of this complexity is unnecessary overhead.

Squarespace treats scheduling as a separate product entirely: Acuity Scheduling starts at $16/month and goes up to $49/month. This is on top of your website subscription.

Webgerek includes a booking system on every plan, including the free one. The customer picks a date and time, enters their phone number, and receives a confirmation code. The business owner views, confirms, or cancels appointments from their dashboard. There's no Stripe integration or online payment processing — but a barbershop or restaurant doesn't need online payments. The customer pays when they arrive.

This simplicity is intentional. The system is fast, straightforward, and any business owner can figure it out in two minutes.

Templates and Design

Let's be honest: Wix and Squarespace are significantly ahead in this department.

Wix offers over 900 templates with a powerful drag-and-drop editor that gives you pixel-level control over every element. Their AI website builder can generate a complete site from a text prompt. In terms of design freedom, it's one of the best tools on the market.

Squarespace has around 195 templates, but each one is designed by professional designers and is aesthetically excellent. It's particularly strong for portfolio sites, creative agencies, and visually-driven projects.

Webgerek currently has 15 website templates and 5 QR menu templates. Every template is mobile-responsive, fast-loading, and SEO-optimized. However, there's no drag-and-drop editor — you enter your content through a panel interface and the template generates your site automatically. This limits design freedom but also eliminates the possibility of broken layouts.

There are 47 industry presets: barbershop, dental clinic, restaurant, lawyer, beauty salon, and more. When you select a preset, your site comes pre-populated with appropriate content, colors, and structure for that industry.

If you want complete creative control and pixel-perfect custom design, Wix or Squarespace are the better choices. But if you want a professional-looking site in 5 minutes, Webgerek delivers that.

Turkish Language Experience

Wix has been partially localized to Turkish — the editor interface is translated, but support is in English, most help documentation is in English, and some feature names remain untranslated.

Squarespace is entirely in English. There is no Turkish language option for the interface or support.

Webgerek was built in Turkish from the ground up. The interface is Turkish. Industry presets are Turkish. Sample content in templates is Turkish. Error messages are Turkish. Support is Turkish. This might seem like a small detail, but for a business owner who isn't comfortable with technology, it makes an enormous difference. When the button says "Yayınla" instead of "Deploy" and "Randevu" instead of "Booking," everything becomes more approachable.

Full English support is also available — site content, booking pages, and navigation are automatically generated in English for English-language projects.

QR Menus

For restaurants and cafés, QR menus have become standard since the pandemic.

On Wix, you need to install a third-party app for QR menus. Some are free, others charge $5-20/month extra.

Squarespace has no built-in QR menu feature. You'd need to use an external service and link to it from your site.

Webgerek includes 5 different QR menu designs (Elegant, Swiss, Retro, Newspaper, Default). You add your menu categories and items through the panel, customize colors, and generate a QR code — all included, no extra charge. There's even a built-in menu translation feature that can automatically translate your Turkish menu into English or other languages.

Ecommerce

This is where we need to be straightforward: if you want to run an online store — sell products, accept payments, manage shipping — Wix or Squarespace are much better choices. Or Shopify, for that matter.

Webgerek is not an ecommerce platform. You can create a showcase page listing your services and prices, but there's no shopping cart, no checkout flow, and no payment processing. This is a deliberate choice: the target audience isn't online retailers — it's local service businesses that serve customers in person.

Wix's online store features on the Core plan are genuinely comprehensive: product catalogs, inventory management, coupon systems, dropshipping integration, and much more. Squarespace also offers ecommerce on all plans and is quite competitive despite the 2% transaction fee on the Basic plan. If your primary business is selling products online, these platforms have infrastructure that's been refined over many years and millions of transactions.

Performance and SEO

Webgerek sites are deployed as static HTML files to Cloudflare's global CDN network. This means your site loads fast anywhere in the world — page load times are typically under 1 second. Every page includes automatic meta tags, Open Graph data, structured data (Schema.org), and Google Fonts optimization.

Wix has historically received criticism for performance, though they've made significant improvements in recent years. Squarespace generally performs well across the board. All three platforms include SSL certificates.

Who Should Choose What?

Each platform has genuine strengths, and the right choice depends on your needs.

If you're opening an online store, selling hundreds of products, or targeting international customers, Wix or Squarespace are better choices. They have extensive app marketplaces, robust ecommerce infrastructure, and ecosystems that have been proven over many years and millions of users.

If you're building a creative portfolio, a blog, or an agency site where visual design is your top priority, Squarespace templates are genuinely beautiful.

If you're a barbershop, dental clinic, restaurant, beauty salon, or similar local service business in Turkey, your budget is limited, you want a Turkish-language interface, and you need booking and QR menus included without extra fees — Webgerek was built specifically for this use case.

Conclusion

Wix and Squarespace are mature, powerful platforms with millions of users worldwide. They offer extensive feature sets, large app marketplaces, and proven reliability. If your budget allows it and you're comfortable with an English interface, both are excellent choices.

But most small, local, service-oriented businesses in Turkey don't use even 10% of what these platforms offer — and they pay $29-39/month for features they'll never touch. Webgerek exists to fill exactly this gap: only the features you actually need, in Turkish, simple, and affordable.

You can create a site in 5 minutes with the free plan — no credit card required. If you don't like it, you've lost nothing.