Pricing
QR Menu Pricing
QR menu software ranges from free to well over a hundred dollars a month for products that look identical on a feature list. The difference is almost never the features — it is which of four pricing models the vendor chose, and how that model behaves as your venue grows.
Understand the model and you can predict what any vendor will cost you in year three, which is the number that actually matters.
150+ restaurants, cafés and bars on Web Gerek
The Four Pricing Models, and How Each Ages
Every QR menu vendor uses one of four models. The sticker price tells you very little; the model tells you almost everything, because it determines what happens to your bill when you add tables, add a location, or get busy.
| Model | How it is billed | Where it hurts |
|---|---|---|
| Flat subscription | One monthly fee per account | Rarely — this is the model that behaves best for a menu |
| Per location | A fee per venue | Fine at one site. Multiplies exactly as fast as you expand |
| Per table | A fee per table or per QR code | Punishes the large dining room hardest, for a product whose cost to serve does not change with seat count |
| Per scan / usage | Billed on menu views | Your busiest month is your most expensive month. Success is billed as consumption |
Per-scan and per-table pricing is defensible when the vendor is running ordering and payments, because volume genuinely costs them money. For a menu that guests only read, it is a pricing decision rather than a cost recovery.
Same Product on Every Tier
All nine designs are on the free plan. Paid tiers add capacity, analytics and AI translation — not better-looking menus.
Coffee
Open full screen →Swiss
Open full screen →The Cost Nobody Puts on the Comparison Page: Printing
Software pricing pages compare subscriptions against each other and quietly leave out the thing digital menus are meant to replace. For most independents the printing line is larger than the software line.
Do the arithmetic with your own numbers rather than an industry average, because the spread is enormous. Take the number of menus in a print run, multiply by the per-menu cost, multiply by how many times a year you reprint. Published pricing from US print shops for laminated or synthetic menus sits around two to three dollars each at quantities of 100 to 250, with the per-unit price falling as the run grows — so a fifty-menu run reprinted three times a year is a real recurring line whichever end of that range you land on.
Reprint frequency is the variable that surprises people. Most venues plan for an annual redesign and then discover that a supplier price increase, a seasonal change and a new dish each forced an unscheduled run. Every one of those disappears with a dynamic code, because the code stays on the table and only the page behind it changes.
Then there is the cost that never appears on any invoice: the weeks between a price changing and the menu catching up, when you are either absorbing the difference or explaining it at the table. That is the real argument for digital menus, and it is worth more than the printing line at most venues.
What Web Gerek Charges
A free plan with one published menu, all nine designs, four languages, dish photos and the calorie and allergen fields, permanently, without a card. Paid plans start at $6.99 a month for Pro, $12.99 for Pro+, and $39.99 for the Agency tier, with roughly two months free if you pay annually.
What the paid tiers buy is capacity and instrumentation, not a better menu: more published menus, visitor analytics, one-click AI translation, a link-in-bio page, and removal of the Web Gerek badge. The designs, the languages, the compliance fields and the mobile layout are identical on every tier including free, because gating those would mean shipping a deliberately worse menu to the venues least able to pay.
There is no per-table fee and no per-scan fee on any plan. An eight-seat coffee shop and a hundred-and-twenty-cover restaurant pay the same, because a page that guests read does not cost us more to serve when the room is full.
One honest caveat on currency: billing is in US dollars through Freemius. For a US venue that is simply the price. Live figures and the full feature matrix are on the pricing page, generated from a single source of truth so they cannot drift from what you are actually charged.
Ask what happens at location two
The cheapest single-site price is often the most expensive multi-site one. If you might open again, price the second site before you commit to the first.
Ask whether the free tier’s code is dynamic
A free static code that cannot be changed is not a cheaper product, it is a different one. This is the most common hidden cost in the category.
Ask what happens to your menu if you stop paying
Does the page go offline, revert to a free tier, or vanish? Every card on every table depends on the answer.
Price three years, not one month
Add subscription, printing you still do, and the cost of the model at the size you expect to be. Month one is the least informative number on the page.
Frequently Asked Questions
Do you charge per table or per QR code?
Is annual billing cheaper?
What happens to my menu if I downgrade or stop paying?
Why is a QR menu cheaper than my POS vendor’s menu module?
Related Pages
Your Menu, Live in 10 Minutes
Start on the free plan. No credit card, and no per-table or per-scan fees.
150+ restaurants, cafés and bars on Web Gerek